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The Cyber Defense Review

 
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Timing Influence Efforts with Information Processing

By | May 17, 2022

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Thanks to technological advancements and global connectivity, the information environment continues to evolve as new information channels emerge. However, despite evolutions in the information environment, the role and nature of information in people’s lives have not changed. Even with the advent of social media, the internet, and other technologies that have increased access to information, two principles remain the same. The first principle is that people seek information to reduce the uncertainty associated with their perception of insufficient knowledge. The second principle is that information processing is a social process. These principles are explored within the context of timing to facilitate better effects from influence efforts that are sequenced and executed to maximize influence opportunities. The timing of target populations’ information- seeking and socialization represents a window of opportunity for influence. As information is socialized and accepted, the attribution of this information becomes part of a shared reality and storied identity.

 

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