Foreign influence operations are an acknowledged threat to national security. Less understood is the data that enables that influence. This article argues that governments must recognize microtargeting—data informed individualized targeted advertising—and the current advertising economy as enabling and profiting from foreign and domestic information warfare being waged on its citizens. The Department of Defense must place greater emphasis on defending servicemembers’ digital privacy as a national security risk. Without the ability to defend this vulnerable attack space, our adversaries will continue to target it for exploitation.
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